I’m Steve Pritchard, Managing Director of It Works Media Ltd, a search marketing agency based in Leeds
We employ six people and work with a variety of fantastic clients within the retail and travel sectors, helping them to increase their website traffic and sales.
The coronavirus directly impacted out travel clients, with many reducing their marketing activity within a short period of time in early March. This meant that a significant amount of our work was reduced which directly impacted the short term viability of the business. Though we were reluctant to take on any debt during the crisis, the government bounce back loan scheme was the perfect solution for us. We applied for the bounce back loan through Barclays and were successful in securing the funds within 48 hours of the scheme being open.
The money will be invested in employing an experienced new business manager to help develop our long term strategy and secure a new client base so we can continue to support our existing clients and grow the business in 2020 and beyond.